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You may be asking yourself:

What exactly is a Voice Over?
The term voice-over refers to a production technique where a voice is
broadcast live or pre-recorded in radio, television, film, theater and/or
presentation. The voice-over may be spoken by someone who also appears
on-screen in other segments (e.g. Famke Janssen/Jean Grey in X2) or it
may be performed by a specialist voice actor. Voice-over is also commonly
referred to as "off camera" commentary.

The term voice-over can also refer to the actual voice actor who performed
the recording. The terms voice actor, narrator, voice artist, announcer are
all similarly used.

Types and uses of voice-over
Voice Over as a commercial device
The commercial use of voice-over in advertising has been popular since the
beginning of radio broadcasting.

In the early years, before effective sound recording and mixing,
announcements were produced "live" and at-once in a studio with the entire
cast, crew and, usually, orchestra. A corporate sponsor hired a producer,
who hired writers and voice actors to perform comedy or drama.

The industry expanded very rapidly with the advent of television in the
1950s and the age of highly produced serial radio shows ended. The ability
to record high-quality sound on magnetic tape also created opportunities,
as has the proliferation of home computers capable of recording, often
using inexpensive (even free) software and a microphone of reasonable
quality.

Radio sweepers are used by radio stations as segues between songs that
give listeners a brief station identifier or promo, generally 20 seconds or
less: "You're listening to the soft sounds of [NAME] radio. Easy listening
throughout the Bay area."

Dry radio sweepers are voice only -- no music or sound effects.

Sweepers are also known as liners, bumpers, sweeps, station imaging,
stingers, IDs, promos, shotguns, voiceovers, and intros.

Radio Liner: Radio Liner has at least 2 meanings. It may refer to a short
piece of copy read live on the air by an announcer to promote a product.
These Liners are normally used in conjunction with pieces of programming a
listener will tune into specifically such as News, Weather or Traffic. These
may also be known as Sponsor Tags or Ad-Libs. Radio Liners may also be
defined as the copy an Image Voice will receive that promotes the radio
station and it's contest or promotions.

Radio Imaging is the process of brand management for radio station's with
audio clips placed between songs.

Voice acting is the art of providing voices for animated characters (including
those in feature films, television series, animated shorts), doing
voice-overs in radio and television commercials, audio dramas, dubbed
foreign language films, video games, puppet shows, and amusement rides.
An individual who performs such voice-only roles is known as a voice actor
or actress or as a voice artist. Voice acting may also involve singing,
although a second voice actor is sometimes cast as the character's singing
voice.

Other Professional Uses for the Voice:
Voice Prompt
A recorded message that is played by auto attendants, interactive voice
response (IVR) systems, message-on-hold systems and other voice
processing tools. The "prompt" is a request to input some data; a recording
that does not ask for feedback is more properly called a voice "message."

Voice Messaging
Using voice mail as an alternative to electronic mail, in which voice
messages are intentionally recorded, not because the recipient was not
available. Lisa Erhard from MyVoiceOverService.com can customize your
outgoing message to your specifications.

Message on Hold
A recorded message in mp3 or wav format that your customers listen to
while on hold. Lisa Erhard from MyVoiceOverService.com can customize
your Message On Hold with or without music, to inform your customers
about your business hours, location, special offers, and additional
instructions such as extension numbers to press to reach a certain party.

Why Message On Hold?
When you place a customer on hold, you have that customer's undivided
attention and an opportunity to impress them with your company image,
product. or even sales promotion. With MyVoiceOverService.com, each time
your customers are placed on hold will be an opportunity for you and your
company to shine! Impress your customers affordably with
MyVoiceOverService.com.

Message On Hold is a simple, efficient, and affordable way to communicate
with and entertain your clients while waiting on hold. Customized on-hold
programs inform callers about your products, services, and current
promotions.

Did you know that �

An estimated 60% of business callers placed on hold hang up � 30% of
these callers don�t call back! (AT&T Industry Report)
Callers with Silence-on-Hold will abandon their calls in less than one
minute; 90% hang up within 40 seconds. (North American
Telecommunication Association Report)
Callers with Message On Hold will stay on the line for up to 3 minutes
longer. (North American Telecommunication Association Report)
�Surveys show that 15% to 20% of callers make purchases based on
information they heard on hold. (Telemarketing Magazine)
�Over 89% of callers prefer on-hold messages over silence.� (Cellular
Marketing Magazine)
Nation wide 7 of every 10 callers are placed on hold for an average of 30
seconds. (Inbound Outbound Magazine)
Having advertising on hold with music reduces call abandonment by almost
90% (Better Business Marketing)
The average North American executive spends an average of 15 minutes a
day on hold. That's 9 days a year. (CNN)
94% of marketing budgets are spent to induce the customer to call, and
only 6% to handle the call once it is received. (Inbound Outbound Call
Center

MyVoiceOverService.com
Specializing in Radio Imaging, Sweepers, Radio and TV Commercials,
Character Voices, Voice Acting, Comedy, Narration, WeatherCasting, Voice
Prompts, Messages on Hold, VoiceMail Greetings,female voice overs, voice
prompts, voice actor, voice actress, voice over artist